An AI dealership sales assistant — voice, identity, and guardrails, built on a persona framework originally designed for a different problem entirely.
Morgan is an AI sales assistant for a car dealership — vehicle questions, availability, financing basics, and booking a time to come in or talk to a person. She's built on the same identity and voice system as a broader persona framework, scoped down to a single first-contact business persona: no relationship history, no emotional depth machinery, just a consistent voice and a job to do.
Morgan says plainly that she's an AI when it's relevant, and says when a question needs a real person instead of a guess.
The voice isn't a single off-the-shelf model. It's a custom blend built in an operator dashboard — a Voice Studio with four parts:
Mixes up to five catalog voices with linked weight sliders into a new voice embedding, saved as a reusable profile.
A heuristic classifier reads the emotional register of each response and adjusts rate and pitch accordingly — the same line reads differently depending on what's actually being said.
Any catalog voice or saved blend can be rendered against custom text before it's committed to a persona.
Named blends persist and can be reused or layered into new, second-generation blends.
Morgan's voice runs on the Kokoro ONNX backend, served locally, no external TTS vendor.
You're talking to an AI system. It can be wrong — about inventory, pricing, or anything else. This isn't a real dealership; nothing said here books an actual appointment or commits to a real transaction. Conversations may be reviewed to improve the system.